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An excellent way to increase the online reach of your group's activities is to post events in a third party online
calendar. There are many free online
calendars today, but it's important to choose one with good
features.
These calendars are then shown inside your website as your own, but you gain the added benefit of allowing others easy access to add events, and most importanly, a lot of people see them.
Bay Area Italian
For example, in order to facilitate sharing of Italian cultural and
language events in the Bay Area, I created a group on Eventful called Bay Area Italian
As I see interesting italian-related events, I add them there and then
notify the event owners they can update more events at this location.
I then evangelize like crazy, asking event creators like the Italian Cultural Institute, IISA Berkeley, etc. to input their events themselves.
Why Bother, Why is this Useful?
- Automatic map links, no hassles
- Tags make it easy to see related events of interest
- Links to your site increase traffic by new visitors unfamiliar with your organization
- Users can add event easily via Add to Google, Outlook, iCal buttons
- Sites and power-users can share via RSS
feeds
Event Automatically Appears in Other
Sites (Example)
- Intuitive calendar navigation without your having to build one
Tips
Non
Commercial Disclaimer
This site, as well as others like Upcoming.org are free
services.
I am not affiliated with nor profit in any way from any
of these sites.
I think they are a great service that can help our
community get organized.
Examples
Note, these are events input by other groups around the country. As the use of such a shared online calendar grows, the events will grow exponentially. You can use the location filter on Eventful to scope how broad an area the calendar should cover.
USA Events - Italian
CA Events - Italian
OR Events - Italian
Related Pages:
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Marketing Plan
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