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General
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Is your marketing plan non-existent, ad hoc or outdated? If lack of
time, knowledge or money derailed your attempts to develop a marketing
plan, you can break the cycle with a simple approach.
Write a marketing plan by answering three questions:
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What are the top three customer-related goals?
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What is the single most important thing we must do consistently to achieve each goal?
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What resources are needed to make those three important things happen?
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General
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Funding 
